No, sadly Beach House haven’t launched their own version of Tinder for fans of shimmering dream-pop. Although that’s a hell of a thought. Single Finder is still a fun idea though: fans choose three of their favourite songs from the band’s back catalogue, and then get a recommendation for a single from their new album ‘Depression Cherry’.
What’s more, Beach House are also tapping fans for suggestions of songs to play on their upcoming tour, via an online Setlist Generator. Again, they choose three songs, but this time it’s ones they’d like to hear on the tour. “While there are no guarantees Beach House will be able to play each of the chosen songs, these fan selections will help influence their set lists along the tour,” explained label Bella Union. Each individual gig on the tour has its own setlist creator, although fans pick from a list of songs rather than typing them in – so no chance of a cheeky campaign for ‘Shake It Off’ or ‘Party Rock Anthem’.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…