Earlier this year, BandPage and Rhapsody deepened their partnership to include push notifications to fans about their favourite artists’ latest special offers, based on their streaming habits. Now BandPage has published some stats on the effects, claiming that click-through rates are twice as high as Google search ads; 10 times higher than Facebook ads, and 50 times higher than web banners.
BandPage is excited about the implications: “We have uncovered what we believe to be one of the major drivers of revenue and engagement for our industry moving forward,” said CEO J Sider, with his company also suggesting that the feature is boosting people’s engagement with Rhapsody on their smartphones. We’d like to see some more specific stats: for example, actual spending as a result of these push notifications. But the partnership is certainly showing the potential of tighter integration of direct-to-fan commerce and streaming music.
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