Smartwatch-focused research firm Wristly has published some new data on how Apple Watch owners consume media on the device, as well as what they think of Apple Music. Just 9% of them are using streaming music on the smartwatch daily, while 20% are weekly – the corresponding figures for listening to synced music playlists are 5% and 18%. Then again, few streaming services bar Pandora have released Apple Watch apps, so the first set of figures is unsurprising.
Wristly also asked its panel of 1,300 Apple Watch owners how they feel about Apple Music generally. 71% said they’ve started a trial, 11% said their streaming music needs are already met, and 17% said they’re not interested in streaming, with just 1% having not heard about Apple Music yet. In terms of likely conversion rates, 55% of trialists say they will start paying for the service when prompted, while 35% aren’t sure, and 10% will definitely not. Bear in mind, though, that Apple Watch owners are the keenest Apple fans, so these figures are likely to skew higher than the mainstream music-listening population.
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