One of the big hurdles in the way of Facebook doing more with music videos is the desire of labels for better tools to identify and take down (or perhaps even claim and monetise) videos uploaded unofficially by fans. In “an update on video management on Facebook” yesterday, the social network outlined its latest moves to crack down on “freebooting” – where videos are ripped from YouTube and uploaded to Facebook without permission.
“To address this, we have been exploring ways to enhance our rights management tools to better empower creators to control how their videos are shared on Facebook,” explained the company. Its blog post noted that Facebook already uses audio fingerprinting from Audible Magic and reporting tools for content owners to alert it to unauthorised uploads. Now it’s working with Audible Magic on improvements “including improving the intake of content intended to be blocked from our platform” as well as measures “to keep repeat infringers off our service”. But there’s also “new video matching technology that will be available to a subset of creators” that will be beta tested with “media companies, multi-channel networks and individual video creators”. Labels will be keen to see how well it works.