Twitter’s video-sharing app Vine has become a fertile space for musicians, with Viners like Shawn Mendes and Jack & Jack riding their six-second popularity all the way to the proper pop charts. Now Vine is getting more serious about music with new features in its app – and potential partnerships with labels. The app is introducing a feature called “Snap to Beat”, which helps its users add “perfect loops” of songs to accompany their video footage.
“Snap to Beat identifies how much of the song to use to make a seamless loop and then trims your video to fit that clip,” explained Vine in a blog post. Where does the music come from? There’s a new Featured Tracks section in Vine, accessed when creating a video, with songs from a range of artists. Vine’s editorial team will be choosing the tracks, and Music Ally understands that they WILL be licensed from labels and publishers – although details of the financial aspects of Vine’s deals remain secret for now. With 200 million people watching Vines every month, getting into that Featured Tracks section has lots of promotional potential too.