The tech and entertainment press is taking a break from speculating about Apple being a Spotify killer to focus on whether it could be a Netflix killer instead. Specifically, there’s a hubbub around Variety’s claims that Apple is “exploring getting into the original programming business” by making its own TV shows and films.

“One high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix,” suggested Variety – which added the hair-raising claim that Apple was in the mix during the bidding process for the new show by the former Top Gear presenters Jeremy Clarkson, James May and Richard Hammond, before losing out to Amazon. The news has emerged as Apple remains in negotiations with TV firms over licensing deals to put their shows on its upcoming subscription TV service – a fact that hasn’t escaped some observers. “Apple original content rumors always surface when their negotiations for content stall. Hmmmmmm,” tweeted music/tech exec Ethan Kaplan this morning.

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