Taylor Swift, Pharrell Williams and Big Sean are among stars to have gained early access to some new camera tools from Twitter. All three were tweeting photos from MTV’s Video Music Awards this weekend, with text and digital stickers superimposed on the images.
Meanwhile, Twitter’s director of entertainment talent, Lara Cohen, was tweeting excitedly about the fact that these were Twitter tools, not third-party photo-customisation apps. “OMG @taylorswift13 with these new photo tools,” for example, as well as “I see you w our new cam @Pharrell” and “Love @BigSean love him using our new camera tools”. What’s unclear for now is whether these tools are within Twitter’s main app, or are a new standalone photography app that would sit alongside Vine and Periscope in Twitter’s apps family. It looks like we’ll find out soon, with the VMAs test out of the way.