Pandora turns 10 next week, and the streaming radio service is celebrating with a “Listener Love Day” during which it will get rid of all its advertisements. Although we can’t help thinking that this isn’t exactly an “Advertising Partners Love Day” as a result.

The ad-free access will last from midnight to midnight on 9 September to celebrate the anniversary, with Pandora releasing some stats in advance to outline its growth: “Together, you have listened to 74 billion hours of music, thumbed up or down over 55 billion times and created 8 billion stations,” explained a blog post, pitching the ad-free day as “Our gift to you… a day of all music and zero ads as a thank you for listening and thumbing over the past decade”.

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