Twitter has announced a major expansion of its self-service ads platform, taking it from 33 countries to more than 200 (in other words, pretty much everywhere). The company launched its first Twitter ads for small and medium-sized businesses in April 2013,

and says it has since built a community of 100,000 active advertisers on the social network. The company has been investing heavily in its advertising business, in an effort to start seeing the kind of revenues – on mobile in particular – that have fuelled Facebook’s growth in recent years. Twitter ads have also become a more popular marketing channel for music companies of all sizes, sitting alongside Facebook and other targeted platforms.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *