Ericsson has published its annual TV and Media report, with plenty of stats to put the frighteners up the traditional TV industry, as is now traditional. Based on more than 20k online interviews in 20 countries, the research finds that 53% of viewing time for 16-34 year-old “millennials” happens on smartphones, tablets and laptops rather than televisions.
Meanwhile, consumers of all ages are now spending an average of six hours a week watching on-demand films and TV shows, up from 2.9 hours a week in 2011. And the percentage of people (again, all-ages, so millennials will be higher) watching video on smartphones is up 71% since 2012. “Among teenagers, nearly two-thirds of total TV and video viewing happens through a smartphone, tablet, or laptop,” noted The Verge in its report of the data.