Tech Insider has been visiting Spotify’s New York office to root around its programmed playlists and Discover Weekly feature, returning with some interesting nuggets. For example, director of music programming Doug Ford on the future expansion for individual playlists like hip-hop curator Tuma Basa’s RapCaviar.
“Ford describes a future in which Spotify treats genres less like a collection of playlists and more like radio,” explains the piece. “He tells me to envision Tuma Basa’s RapCaviar expanded to include the culture of hip hop globally, with ‘top hits’ playlists for reach major region of the world, a ‘gold’ playlist with songs that are older but still relevant hits, a playlist for crossover pop and R&B tunes, and an ‘early bets’ playlist that features what Basa thinks is going to be hot. ‘I’m envisioning it like we own a big, large network…’”