Industry consultant Mark Mulligan has long called for a wider selection of digital music services, including lower-priced streaming subscriptions. His latest blog post expands on the idea. “Most people are not interested in all the music in the world and most people are not interested in spending $9.99 (or the local market equivalent) a month for music.
All the music in the world is a compelling proposition for super fans, but it is both a daunting prospect and more than is required for casual fans,” he wrote. “Give those more casual music fans a music app just built around their tastes and for a fraction of the price and the equation changes from zero sum. Imagine genre specific playlist apps for $3 or $4 month. A dozen curated playlists, a handful of featured albums and a couple of radio stations, all just of your favourite style of music and all streamed into a dedicated app… Imagine a Country app, a Classic Rock app, a Hip-Hop app, a Metal app, an EDM app, a Jazz app.”