D2C firm BandPage has announced its latest milestone: it says it is sending more than 1m fans a month to musicians’ own stores via its partnerships with Spotify, Rhapsody, Rdio, Vevo and other music services. The company hasn’t given data on how many of those visits convert into purchases, or how much money they’re generating for the artists, though. Even so, it’s a sign of growth for the company,
which has worked hard to strike partnerships to help artists sell tickets, merchandise and ‘experiences’ to fans via promotion on the services where they’re actually listening. The company is also starting to publish some of the lessons it’s learned: signed items have twice as good a conversion rate as unsigned items, for example, and while concert tickets are the best-selling offers on its network, online concerts are second. “We’ve consistently seen the highest qualified traffic come from the streaming services and music,” said CEO J Sider. “As an industry we need to work together to understand the new types of products our customers want to buy and then find the most effective ways to reach them to build sustainable careers for musicians big and small.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…