We’ve reported earlier this week on the BBC’s plans for a limited music-streaming service, and on the sceptical response from some rightsholders over its licensing plans. But another new initiative announced by the Beeb focuses on its traditional radio offering. Or not-so-traditional, given the plans to give listeners the power to create their own stations by mixing and matching shows from across the BBC’s output.
“Our plan is to create a personalised radio station, for every listener,” explained Mark Friend, the BBC’s controller of radio and music multiplatform, in a blog post yesterday. “Our proposal for personalised radio is to aim for sophisticated simplicity – as simple as turning on a radio but giving you your very own BBC radio station based on what you like listening to… It will combine live and on-demand audio with music playlists and regular updates for news, sport, travel, weather and other alerts. This will be based on understanding what you normally listen to, what you like, what you don’t like and linking this to factors such as time, location and what device you’re listening on.” Friend warned that this is a way off still: “We plan to take some early steps towards this over the next year but the full service will take time to develop…”