Duran Duran have released a 360-degree video on YouTube for their latest single ‘Pressure Off’, with fans able to scroll left and right to explore its environment – or move their heads/phones if watching with a VR headset or smartphone. “I initially saw this in a lab, whereupon strapping on a clunky headset you were transported to another dimension where a giant spider chased you around its web,” band member Nick Rhodes told Mashable.
“Today, virtual reality is available to the consumer and it will inevitably be adopted to become a part of our everyday lives. The lyric video we have created uses this technology in a simple but effective way, so that the viewer can become immersed in the interactive experience.” Veteran readers will know that Duran Duran are no strangers to virtual reality though: they were one of the most high-profile brands to create an island within virtual world Second Life back in 2011, albeit having delayed their launch since 2006.
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