Former Google CEO Eric Schmidt – now executive chairman of its new parent company Alphabet – doesn’t seem to be seduced by the curation rhetoric of Apple Music. Schmidt wrote a guest column about the evolution of artificial intelligence for BBC News on Saturday, including what looked like a couple of jabs at Apple’s new streaming service.

“A decade ago, to launch a digital music service, you probably would have enlisted a handful of elite tastemakers to pick the hottest new music,” wrote Schmidt. “Today, you’re much better off building a smart system that can learn from the real world – what actual listeners are most likely to like next – and help you predict who and where the next Adele might be. As a bonus, it’s a much less elitist taste-making process – much more democratic – allowing everyone to discover the next big star through our own collective tastes and not through the individual preferences of a select few.” We’d love to be a fly on the wall if Schmidt ever meets Jimmy Iovine with those views in tow…

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