We’ve regularly reported on the monthly YouTube charts published by analytics firm OpenSlate and online-video industry site Tubefilter. Usually, they show gaming or children’s channels at the top of the rankings: PewDiePie used to dominate, but has recently been succeeded by Fun Toyz Collector and The Diamond Minecart.
Something interesting is happening this month though: in the companies’ weekly chart of the top 50 YouTube channels, musician Taylor Swift’s Vevo channel topped the list last week. Her 91.3m views put her ahead of all the gaming and children’s channels, as well as wrestling body WWE, which took second place that week with just under 91.3m views. While Swift released a new video – ‘Wildest Dreams’ – two weeks ago, her performance is more about organic growth for her entire channel. And it’s a reminder that while gaming and toy-unboxing continues to be huge on YouTube, Swift is flying the flag for music on the service.