Ellie Goulding: ‘On My Mind’ single withheld from YouTube and SoundCloud

It’s a big day for fans of Ellie Goulding: pre-orders for her new album have gone live, and her latest single ‘On My Mind’ is making its debut on radio, streaming services and download stores.

There are two prominent places you won’t find the full version of the track, though: YouTube and SoundCloud.

Polydor Records has confirmed to Music Ally that the song is being withheld from both services deliberately, in order to drive traffic to “monetised, legitimate streaming and consumption services rather than non-chart eligible, non-monetises ones”.