“Off-YouTube” is a hot phrase in the online-video world right now, as multi-channel networks and YouTubers alike seek alternative platforms to complement (not replace) YouTube, and reduce their reliance on a single distribution channel. Vimeo, Vessel, Snapchat, Facebook… and their own apps and sites. MCN Fullscreen’s latest off-YouTube move falls into the latter camp.
“We are working on a new premium entertainment service that we believe will bridge the gap between social media and television for youth audiences,” wrote its CEO George Strompolos yesterday. “Just as premium cable networks raised the bar for television over the past decade, we aim to do the same with a new generation of creators, stars and personalities.” What that means is a subscription-based service promising original scripted and unscripted series, hosted shows, feature films and other video formats made “for a very specific audience–a community of viewers who grew up online and live on their mobile devices”. A Netflix for YouTubers, you could say. Pricing, launch date and other details have yet to be announced.