Licensing-wise, Pandora is very much an internet-radio play: hence the rate-lobbying frenzy every few years that you can set your watch by. But as the company prepares to reignite its global-expansion ambitions, it seems Pandora is mulling also expanding into other kinds of direct licensing deals.
Founder Tim Westergren told the TechCrunch Disrupt conference yesterday that such deals are “key for our international plans”. TechCrunch’s brief writeup also touches on Pandora’s determination to continue focusing most of its energy on ad-supported music: “Subscription is a small market — we think that it is a limited market. The real win is how do you cater to the 80 or 90 percent who don’t want to pay for something.”