Recently, YouTube moved to compete with game-livestreaming service Twitch by improving its own livestreaming features – and by making them a focus of its new YouTube Gaming app. Now Twitch has responded with its own move: adding video uploads to its service, to compete with YouTube’s main feature.

This means that Twitch broadcasters will now be able to record and edit videos before uploading them to the service, rather than having to stream everything live. That could be big news for the growing number of musicians who are joining the gamers who were first to use Amazon-owned Twitch. That said, without a formal system of royalties, the prospect of traditional music videos appearing on Twitch may be a way off still – even if artists are tempted to upload concert videos to their channels, there’s the question of publishing royalties.

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Music Ally's Head of Insight

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