Deadmau5 explains why he’s broadcasting on Twitch


Joel Zimmerman – aka Deadmau5 – was one of the first musicians to adopt live-video platform Twitch seriously, streaming his gaming and recording sessions alike to a growing audience on the Amazon-owned platform.

He’s been telling Engadget why he likes Twitch. According to Zimmerman, live-streaming “draws a line between that disconnect between producer/performer; how he's making these sounds and offering inside information to guys who are also aspiring to do the same thing”.

The full article is available to our subscribers only.


(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Stuart Dredge

Read More: Marketing News