There’s no data on how many parents let their children use their streaming music service of choice – or how many of those have run into sticky situations where their kids have stumbled upon tracks whose lyrical content is NOT child-friendly.

Or, as it’s known in one Music Ally staffer’s household, ‘The Killing In The Name Of at a 5th Birthday Party Moment’.

Anyway, Rhapsody has become one of the first streaming services to launch a dedicated kids mode (called, logically enough, KIDS) to avoid this problem.

It’s a mode for Rhapsody’s app with simpler, colourful navigation, and a curated selection of age-appropriate tracks – including spotlighting children’s artists and compilation brands like Caspar Babypants, The Laurie Berkner Band and Kidz Bop Kids. Yes, and Disney movies.

Offline features ensure favourite tracks will be available for long car journeys. The new feature is available for Android now, with iOS to come. With family plans all the rage in the streaming world, Rhapsody’s rivals will surely follow suit in the future.

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Stuart Dredge

Music Ally's Head of Insight

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