Where’s George Ezra? Starring in a new promotional web game, that’s where.
Called ‘Where’s Ezra?’, it’s inspired by the famous Where’s Wally? books – except here, fans are looking for 24 cartoon characters from Ezra’s life and work, from actor Ian McKellen to George’s own “Aztec Dave” alter ego, a baboon-mask wearing pasta aficionado.
Launched by Columbia Records, it’s a fun campaign – albeit one whose difficulty is slightly undermined by the fact that your mouse cursor changes shape when it’s over one of the characters.
Still, fans will enjoy it. The game was commissioned via the Creative Commission, coded by OhMy.io and illustrated by Rod Hunt.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…