Snapchat set to launch ‘sponsored lenses’ for selfies


Recently, Snapchat added a set of “lenses” to its app to augment people’s photographs with visual effects. Cue a parade of rainbow-vomiting selfies.

Now it’s becoming clearer how the feature will work for Snapchat’s business: the company is preparing to allow sponsored lenses paid for by brands.

The full article is available to our subscribers only.


(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Stuart Dredge

Read More: Marketing News