Victorious is the startup that began by making apps for YouTube stars, but is expanding into other media areas.

Now it’s also expanding geographically: setting up shop in 12 more countries beyond its US homeland. Among its latest clients are YouTube football channel Freestyle Football Federation, MCN Zoomin TV and, er, British celebrity Katie Price.

There’s also a new music client though: Jasmine Thompson, who’s signed to Atlantic Records. Her Victorious-powered app launched last week, offering a mixture of music, videos and social features.

Thompson is exactly the kind of musician who should work well with this kind of platform: she has 1.7m YouTube subscribers and 279k Instagram followers, sitting neatly on the boundary between music artist and YouTuber.

Can Victorious reignite enthusiasm within the music industry for artist apps that died out in recent years, despite early successes with Mobile Roadie’s apps for Taylor Swift and other artists? With a stronger international presence, we’ll find out.

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Music Ally's Head of Insight

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