Bob Dylan is Talkin’ IBM Advert Blues


Bob Dylan is not shy of doing an advert, previously appearing in/using his music in ads for products as diverse as Victoria’s Secret, Chrysler, Jeep, Apple, Cadillac, Pepsi and (most amazingly) Chobani yoghurt.

We can now add IBM to that long list. The popular rock rasper has appeared in a promo video where he has a chat with IBM Watson (basically their Siri) in which it’s revealed that Dylan’s two biggest lyrical preoccupations are that “time passes” and “love fades”, which Dylan himself agrees with (somehow forgetting all those political songs he wrote).

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Eamonn Forde