Spotify released the first figures on the impact of its recently-launched Discover Weekly feature – the weekly-updated playlist of songs for each user based on their listening habits.
“In just 10 weeks, 1 billion tracks have been streamed from Discover Weekly playlists,” explained the company, noting that “71% of Discover Weekly listeners save at least one song to their own playlists and 60% of users who try their Discover Weekly go on to stream five or more tracks.”
Given that many of these playlists have a steer towards new and niche artists, this should be good news for discovery on Spotify’s platform.
That said, the impact shouldn’t be overestimated: in July, Spotify’s engineering team’s Twitter account claimed the company was processing nearly 1bn streams every day, so with around 14.3m daily streams in its first 10 weeks, Discover Weekly only accounts for around 1.4% of overall Spotify usage.
Another way of looking at it, though, is that based on Spotify’s public payout formula, those billion Discover Weekly streams should have generated payouts of around $7.2m to rightsholders.