YouTube has revealed its latest statistic: “More than 80 percent of YouTube’s billions of views each day come from fans in countries outside the US,” explained the company yesterday, as a prelude to revealing an expansion of its localised websites.
“With the addition of the Adriatics, Baltics, Bulgaria, Georgia, Azerbaijan, Kazakhstan and Belarus, YouTube now has local versions in 85 countries.”
While this means more promotion of local YouTubers (musicians included) in those countries on their local homepages, it also means creators there can become partners and start earning money from their channels.
Serbian music label Grand Production was one of the beneficiaries cited by YouTube: it has 410k subscribers and 703m lifetime views for its folk-music videos.
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