One Direction are in the news for their use of Snapchat, but thankfully not in a scandalous way.
The band revealed the tracklisting for their new album ‘Made in the A.M.’ via Snapchat, with a video featuring a Segway plus the app’s new lightning-strike lens.
It’s the latest sign of Snapchat’s growing appeal as a marketing channel for artists. In fact, this is something that digital marketing consultant Katie Ray, from 1D’s management firm Modest Management, discussed at Music Ally’s Future Music Marketing event in April, after her fellow panelists said artists were often wary of Snapchat.
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