Viewing of native videos on Facebook has been climbing steadily over the past year, although it’s been a few months since the social network announced its last public stat of 4bn daily views.
Now, though, Facebook has announced its latest plan to boost viewing on its service: a videos-only news feed.
“We’ll be testing a dedicated place on Facebook for people to go when they exclusively want to watch video — whether that’s videos they’ve saved for later, or videos from friends, Pages they follow, and other video publishers on Facebook,” explained a blog post yesterday.
It’ll be accessed by tapping a ‘Videos’ icon at the bottom of the Facebook iPhone app, or within the left-hand menu on its website.
“We’ll be testing this with a small number of people now, so this isn’t something most people will see on Facebook right away,” warned the company.
It’s also testing another feature that should boost watch-time: “a way for people to watch a video in a floating screen while simultaneously multitasking on Facebook”.