Music website Pitchfork has a new home: magazine publisher Condé Nast, which has acquired it for an undisclosed amount.

The deal brings the publisher a digital property with 6m monthly visitors, with chief digital officer Fred Santarpia enthusing about the infusion of “a very passionate audience of millennial males into our roster”.

For his part, Pitchfork CEO Ryan Schreiber promised that Condé Nast’s “belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform”.

After a couple of years with plenty of stories of music media – print and digital alike – struggling to maintain or find a sustainable business model, the acquisition seems like good news for the sector.

That said, Pitchfork’s opinionated readers (and journalists) will be watching closely to gauge any changes under the new ownership.

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