Research firm MusicWatch has published some new data on how Americans are using social networks for music.
It claims that 53% of US internet users older than 13 are following artists, subscribing to artist channels, and sharing music, playlists or videos on social services – a figure that rises to 76% for 13-17 year-olds and 75% for 18-25 year-olds.
Among all-age internet users, 46% follow or like musicians on Facebook; 41% have shared songs or artists from YouTube; 39% have subscribed to musicians’ YouTube channels; 36% have shared a song or artist on Twitter and/or Facebook; and 33% have followed an artist on a streaming service.
MusicWatch notes that 42% of Spotify users say they follow other users on Spotify, although that makes us wonder why as many as 58% don’t, given that service’s historic emphasis on social connections.
“Bands and artists help make the social media landscape more interesting. Music supports the apps, and helps to build engagement and time spent on social platforms,” concluded researcher Russ Crupnick.