Streaming service MixRadio has inked its latest partnership, with Samsung, which will be preloading its app on its mobile devices in India.

Starting with the Z3 smartphone, which launched this week. It should be a boost for MixRadio in India, a country where the service has strong roots stretching back to its predecessors within Nokia: Comes With Music and Ovi Music Unlimited.

The deal will see MixRadio ported to Samsung’s Tizen operating system, while the app “will not be available on any other Android devices in the region”. For now, the deal focuses on the free version of MixRadio.

“Right now, we’re offering the free-to-consumer product, but we feel strongly that there’s a future for premium services,” MixRadio CMO John Dworkin told Music Ally ahead of the launch.

There was also a new figure on MixRadio’s performance: 20m people have used its streaming service in India so far, across its various incarnations. “We have invested heavily into making sure we’ve got local people on the ground who understand the market,” said Dworkin.

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