Universal Music and HP have extended and expanded their musical partnership with a new three-year deal that will see them working together in 16 more countries – taking the total to 22.
The deal has already seen UMG and HP work together on tour sponsorships and special events, but now it also includes HP’s new HP Lounge streaming music app for its Windows computers, where buyers get a year’s worth of streaming radio stations featuring UMG artists.
The six existing countries in the partnership were the UK, France, Germany, Russia, Spain and Italy, but now they’ll be joined by Belgium, Denmark, Estonia, Ireland, Finland, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Portugal, Saudi Arabia, Sweden, Switzerland and Turkey and the UAE.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…