We reported on the announcement of streaming service Electric Jukebox yesterday, with its £179 TV stick and celebrity curators.

What wasn’t announced at the launch was its technical partners. With the service founded by ex Omnifone boss Rob Lewis, you might have expected his former company to be involved.

While Omnifone is involved, Electric Jukebox has turned to rival 7digital  for technology and catalogue, as well as tapping the latter firm’s team of playlist curators.

7digital boss Simon Cole praised Electric Jukebox’s mainstream appeal. “The model represents exactly the kind of service which will be part of the ‘third wave’ of digital music – targeting the 90% of people who consume music at home but who do not use the current generation of streaming services,” he said.

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