Third-party apps are no longer part of Spotify’s desktop client, but there’s still a way for users to get interactive with music within the app.
Decca has launched something called ‘Touch Pianist’ for classical artist Ludovico Einaudi: a virtual piano controlled by computer keyboard for people to play along to a track from Einaudi’s new album ‘Elements’.
The campaign appeared on Spotify’s homepage in the UK yesterday, but only for one day, with plans to revive it in other countries later this year.
So, not so much an app as a rich advertisement, but a very interesting one that hints at the potential for labels to do more than simple homepage takeovers and banners on the platform.
Decca previously used the Touch Pianist technology to debut a track from the album before its release where fans were given the notes to play, but had to work out the rhythm for themselves.
Decca says Einaudi is the most-streamed classical artist in the UK with more than 130m streams – while globally, he has just under 2m monthly listeners on Spotify.
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