Marketing

This Is Dance launch party to be streamed directly in Spotify


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Live streaming video within Spotify? It’s happening next Friday, albeit as part of a specific digital marketing campaign for Universal Music’s ‘This Is’ curation brand.

The event is the launch party for ‘This Is Dance 2016’, including a performance by dance star Sigma. Video of the London event will be streamed live into the Spotify desktop app, in place of its homepage ad banner.

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Stuart Dredge

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