Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle.
Having sponsored a 360-degree video for The Weeknd’s latest single, Apple Music is also ‘presenting’ a new VR video for U2’s ‘Song for Someone’.
The video was produced by Vrse, the company founded by interactive-video specialist Chris Milk. Watchable within its mobile app, it mixes footage of the band playing the song in an empty stadium with fans singing along around the world.
“It was an amazing experience working with the people at Apple on this project,” Milk told Wired, adding that Apple Music boss Jimmy Iovine “has been a huge supporter of this project from the beginning—and was instrumental in making it come to fruition”.
Apple is already working on another VR project for Muse.