Apple teams up with Chris Milk’s Vrse for U2 VR video


Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle.

Having sponsored a 360-degree video for The Weeknd’s latest single, Apple Music is also ‘presenting’ a new VR video for U2’s ‘Song for Someone’.

The video was produced by Vrse, the company founded by interactive-video specialist Chris Milk. Watchable within its mobile app, it mixes footage of the band playing the song in an empty stadium with fans singing along around the world.

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Stuart Dredge

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