Dance label Spinnin’ Records has launched a new service called Spinnin’ Premium which, despite the name, is free to music fans.
The cost to sign up is an email address, with the rewards being a succession of tracks released as free downloads.
“The music industry is changing rapidly. Focus is shifting from paying for your music to streaming and other freemium models,” said CEO Eelko van Kooten.
“People are now expecting music to be available how and whenever they want it. We’ve always acknowledged this by sharing as much of our releases as possible on social media and streaming sites, now we break down that final wall by giving away the music as free downloads.”
As he says, Spinnin’ Records has form when it comes to free music: the label’s YouTube channel is hugely popular: in fact, it was the sixth biggest in the world in 2014 with just under 2bn video views, according to analytics firm OpenSlate, which made it the third most popular YouTube music channel behind Katy Perry and Shakira that year.
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