Surprise! Almost as many people tweeted about cancelling Apple Music as its free trial ended as had tweeted about cancelling Spotify when the trial began.
That’s according to Brandwatch, which has been tracking tweets about the rival streaming service since June.
Its latest report includes a graph showing eerily-similar spikes in tweets mentioning “cancelling Spotify” at the end of June when Apple Music’s trial began, and tweets mentioning “cancelling Apple Music” at the end of September.
“Music fans are torn between the two,” claims the company. It does note that more people have been tweeting “I love Spotify” than “I love Apple Music” over the course of the trial, albeit in extremely low numbers given the tens of millions of users of both services: “On average, 400 – 500 people per day talked about loving Spotify, whereas only 200 – 300 talked about Apple Music,” claimed Brandwatch.
Meanwhile, over the course of the three months, it tracked 4,839 ‘Apple Music Quitters’ and 8,331 ‘Spotify Quitters’ based on tweets. Dare we say it, but the success of both services won’t be determined by Twitter.