British startup Feedlamp is the latest firm trying to help musicians bring their various social and content feeds into one place.
The company’s dashboard technology pulls in content from Facebook, Twitter, Instagram, YouTube, Tumblr, SoundCloud, Vine and Spotify, then publishes it in one place as a “social wall” for fans to visit.
It’s already being used by Sony Music for artists including Little Mix, Olly Murs, Judas Priest and Kodaline.
“We wanted to give the artists more control of their social media, with the ultimate aim of providing a compelling blend of music and social that the fans would love,” says co-founder Toby Britton.
“There are so many social platforms out there now that it’s very hard for fans to see the complete story. Even on the most popular social networks content gets missed amongst all the other posts.”