European collecting societies PRS for Music, STIM and GEMA have confirmed that the brand for their joint licensing and processing hub will be ICE, matching that of their copyright database.

PRS is playing a big role in the development of the new hub too: executive Ben McEwen is transferring across to ICE Licensing as its commercial director, while Neil Jones is becoming the services director for ICE Services – both join PRS for Music chief executive Robert Ashcroft, who had already been appointed as CEO of ICE Licensing and ICE Services.

“The DNA of this hub has been forged from the same qualities as the ICE copyright database, which was in itself born of collaboration and a strong will to solve big problems in the market place,” said Ashcroft in a statement.

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