A busy week for Snapchat, for better and worse. On the positive side for the social app, it launched its first sponsored ‘lens’ – the visual effect that has seen a wave of people vomiting virtual rainbows in their selfies.
The first sponsored lens comes from 20th Century Fox for its soon-to-debut Peanuts movie, so watch out for Snoopy and co in friends’ snaps. Snapchat is reportedly asking brands for up to $750k a day around peak times for such sponsorships.
On the less positive side, Snapchat had to respond quickly to reports that its updated terms and conditions gave it a lot more rights to store and use people’s snaps on the service.
“Snapchat is not—and never has been—stockpiling your private snaps or chats. And because we continue to delete them from our servers as soon as they’re read, we could not—and do not—share them with advertisers or business partners,” clarified the company. The changes focus specifically on snaps submitted to its Live Stories feature.