While we’re still awaiting the first big exit of the on-demand streaming music era, one of the world’s biggest mobile games companies has managed to exit not once, but twice.
Candy Crush Saga maker King went public in March 2014 with a valuation of more than $7bn. Yesterday, it was acquired by console publisher Activision Blizzard, albeit for a smaller price: $5.9bn.
Candy Crush and its fellow Sagas will now sit alongside Call of Duty, World of Warcraft, Guitar Hero, Skylanders and other Activision brands.
“The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment,” said Activision boss Bobby Kotick in a statement.
Those revenues make for interesting reading: Activision made $4.9bn in revenues, while King made $2.1bn. Yet with Candy Crush spending falling in recent quarters, there are legitimate questions over whether Activision is buying King at just-past the peak of its success.