Over the course of Music Ally’s history, we’ve reported on a number of startups trying to find business models in selling soundboard-quality concert recordings to fans – but most have fallen by the wayside. Could Set.fm be the company to prove there’s a demand?

The company has a new partnership to help: with Sony Music. Sony artists will now be able to use Set.fm’s technology to record their gigs and sell them to fans – including on the night, or in advance bundled in with the price of a ticket. Colombian band Bomba Estereo are the first to take advantage.

“We’re working with artists and labels to create a fan expectation that, in addition to a t-shirt, they’ll be able to go home with a highly personal and unique recorded memento of their experience,” said Set.fm CEO Matt Peterson.

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