Facebook announced its latest quarterly financial results yesterday, and they reveal yet more growth for the social network across a range of metrics – many of which are of direct interest to the music industry.
Financially, Facebook had a very strong quarter: it posted revenues of $4.5bn and a net profit of $896m, both seeing healthy year-on-year rises.
Mobile continues to be Facebook’s driving force: it averaged 894m mobile daily active users in September, while 78% of its $4.3bn advertising revenues last quarter came from mobile ads. 47% of Facebook users *only* access the social network from mobile devices.
And then there’s video. “On average, there are now more than eight billion daily video views on Facebook and more than 500 million people who are watching daily,” CEO Mark Zuckerberg told analysts, training his guns squarely on YouTube.
“Over the next few years, video is going to be some of the most engaging content online, and by continuing to innovate here, we have a chance to build the best place to watch and share videos.”
Facebook’s definition of a ‘view’ has sparked debate about how many of those daily views are users not scrolling or swiping past an auto-play video fast enough, but 8bn daily views is still rapid growth from the 1bn in September 2014, and 4bn in April 2015.