Marketing

Bob Dylan website lets fans play with original stems


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There are some smart people working on digital marketing for Bob Dylan, and that’s been true for some time. The latest evidence is a website enabling fans to mix ‘Like a Rolling Stone’ using its original instrument stems, with more tracks to follow.
The website uses a system of sliders to turn the various stems – solo guitar, vocal+guitar, organ+drums and bass+piano – up and down. A separate Listening Session section gets some of the musicians involved in the 14-month period from 1965 to 1966 that yielded ‘Bringing It All Back Home’, ‘Highway 61 Revisited’ and ‘Blonde on Blonde’ to tell their stories, with Spotify playlists bringing their words together.

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Stuart Dredge

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