Last week, Facebook announced that it now generates 8bn daily video views on its social network. Over the weekend, though, mobile app Snapchat revealed that it is hot on Facebook’s heels on that particular metric. Snapchat claimed that its daily video views have tripled from 2bn in May 2015 to 6bn now.
Further details are thin on the ground however: it’s not clear how those 6bn views are split between the clips that Snapchat users are sending to one another; those in its Discover media section; and the ones aggregated for its Live Stories section.
Note: while Facebook’s 8bn daily views are coming from 1bn daily users, Snapchat’s 6bn are coming from a tenth of that figure: 100m daily users. No wonder the company sees video as key to its future business: it is asking for (and seemingly getting) up to $750k a day for ads running around the video content on its service.