Lyft isn’t quite a direct rival to Uber – it’s about sharing rides rather than simply hailing cabs – but it’s in the same space. And like Uber, Lyft is getting more interested in the music world.
This week, it unveiled a partnership with Justin Bieber that will see Lyft users able to buy his new album ‘Purpose’ for $5.
“To get your copy of Purpose for just $5, all you have to do is slide into ‘Bieber Mode’ in the Lyft app between 9 p.m. PST 11/12 and 11:59 p.m. PST 11/19 while supplies last and tap ‘Buy & Ride.’ Then, after you finish at least a $5 ride, we’ll send you a unique download link and credit your account $5 for your next ride,” explained the company in a blog post.
An extra carrot: Bieber will apparently be taking a few Lyft rides himself over the coming week: “Ride in ‘Bieber Mode’ to buy the album and you just might end up riding with Justin, too…”